Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.

We are seeking a highly motivated and strategic Lead Lifecycle Growth Manager (CRM) to own and scale our lifecycle marketing efforts across the customer journey. This role will be central to driving lead acquisition, nurturing, engagement, and conversion, with a strong focus on building impactful CRM programs that deliver measurable business results.

This role offers a supportive, opportunity-rich environment for a data-driven, creative person who’s eager to launch MVPs quickly, iterate, and drive meaningful growth.

Please note that we are hiring for this role in the New York area.

What you will be doing

Lead Acquisition & Nurture

• Own lead-gen strategy end-to-end in partnership with the Paid Acquisition team to design and execute lead generation campaigns, ensuring alignment on audience targeting and messaging.

• Lead registration and activation, turning email-only leads into engaged prospects through clear value propositions, lifecycle triggers, and iterative testing.

• Develop and continuously optimize nurture strategies that move registered leads down the funnel to conversion, improving conversion through segmentation, experimentation, and performance measurement.

Lifecycle Campaign Management

• Own the strategy roadmap for CRM behavioral trigger campaigns (e.g., abandoned cart, browse abandonment), optimizing for conversion.

• Design and scale personalized communication strategies to drive user engagement and retention.

• Lead cross-functional execution with Product, Data, and Creative teams to ensure seamless campaign execution.

Promotional & Offer Strategy

• Own the leads promotional strategy and calendar end-to-end across CRM, aligning offers with business objectives and seasonal moments.

• Lead performance analysis and optimization to continuously evolve & inform promotions strategy.

Performance Tracking & Optimization

• Own KPI strategy, measurement, and reporting by defining success metrics, building the performance narrative, and steering priorities based on progress and insights.

• Leverage A/B testing and experimentation frameworks to generate learnings and drive continuous improvement at scale.

• Translate customer insights and behavioral data into lifecycle strategy to improve relevance, engagement, and conversion

What skills and experience we think you have

• 5+ years of experience in CRM, lifecycle, or growth marketing with a proven track record of driving measurable results.

• Strong understanding of customer journey mapping and lifecycle funnel dynamics.

• Hands-on experience with CRM platforms, marketing automation tools, and A/B testing frameworks.

• Data-driven mindset with the ability to analyze results, extract insights, and translate them into action.

• Strong project management skills and ability to manage multiple campaigns simultaneously.

• Excellent communication and cross-functional collaboration skills.

What we offer

• Flexible work arrangement - you will be part of a team based in and around the New York area that values effective collaboration and transparent communication, irrespective of work location.

• Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment.

• Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work.

• Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value.

• Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development.

Location

We are remote-first, but we find great value in being able to connect with our teams in person from time to time. Most of the team that you will work with is based within commuting distance of NYC.

Sounds interesting?

If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.

We look forward to hearing from you!

Salary bracket: $95,000-$115,000

Natural Cycles participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

How to apply

To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.

At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.

While most offers will be closer to the starting range, successful candidates’ pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.


Note: We are not looking for consultants or help from recruitment agencies