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Social Media Community Manager - New York City

Join a committed and caring team on our mission to pioneer women's health!

Natural Cycles is the world's leading startup in the area of contraception and reproductive health. We are all about education, scientific research, transparency, innovation and creating an impact. Together with a very passionate team gathered from all corners of the world we work on changing women's lives every single day. 

We are looking for a Social Media Community Manager to join our team in New York City! The role is very much at the center of directing and influencing the conversation socially, and leveraging our Natural Cycles ambassadors (“Cyclers”) whose voice and commitment to the product will influence perception and usage by others. 

As our Social Media Community Manager you will be responsible for managing our Owned Global Social Media Channels - channels of conversation that inform, educate and influence others while also managing our Natural Cycles Community of Cyclers and how best to leverage their ambassadorship of the brand, influence in the market and loyalty to Natural Cycles. Aligned and integrated with this responsibility is managing the USA Influencer Marketing channel to leverage these voices to influence social conversation and drive conversion of new users.  

This role will inspire personal connections between us as a company, our followers and our influencers. It will require  confidence, forward thinking, and appropriately taking risk to position NC as a thought leader and driver in reproductive health & family planning.

What you will be doing

  • Execute, measure and develop global social media strategy and activities for NC Owned Channels.
  • Listen to and assess current social media dialogue in global and local USA marketplace relevant to Natural Cycles and be the voice of Natural Cycles in these social networks and platforms. 
  • Identify relevant Influencers for the brand in the USA market and build/manage relations with them, briefing and providing them with the support they may need to drive influence for the brand.
  • Build, encourage, manage and be an active member in relevant global and local USA communities and forums.
  • Host different types of “live” sessions (eg. tutorials, interviews, events, webinars) with both existing users (“Cyclers”) and potential new users.
  • Monitor, analyze and communicate fact-based, data-driven social media and influencer marketing results, trends and conversations. Generate reports and insights in order to track sentiment - monitor negative & positive comments that will subsequently stimulate inserted social dialogue by NC that will influence future conversation by users.
  • Contact users about their stories; gathering, collecting and providing all users (Cyclers) with a story when needed (eg. website, advertising and PR) and/or a tool to facilitate the sharing of their story.  Identifying users/stories appropriate as spokespeople for the brand.
  • Identify and handle requests from potential influencers and Cyclers, evaluate possible outcome and make sure they align with Natural Cycles brand values.
  • Close the loop between our users and our product team 
  • Adopt the Natural Cycles brand tone of voice into engaging communication
  • Make sure our influencer marketing complies with all regulatory and FTC standards for communication on medical devices that are marketed to consumers through influencers.

This leader will report to the Global Head of Acquisition/USA Commercial Leader.

What skills and experience you should have

We are looking for an experienced, social media marketer with 5 years experience in actively driving social media conversation tactics through Owned Social Media channels to build a leading brand voice in relevant topical conversations that are either generated by NC or ones NC organically participates in. Collaboration with internal departments, as well as external stakeholders and agencies to ensure alignment with brand and company goals is important.

  • 5 years experience with social media and influencer marketing  (community management an additional plus)
  • Bachelor’s Degree in Marketing/Communications
  • A digital native that understands social media platforms and communities within them. 
  • Genuinely interested in building, retaining and driving communities, being able to balance personal and professional tone of voice 
  • Data driven and appreciative of scientific grounding
  • Interest in women’s health
  • A passion and connection to the latest conversational trends/topics.

You might also have/be

  • Genuine interest in helping and engaging with people 
  • Highly empathetic
  • Comfortable in a highly dynamic and high performance, goal-oriented environment that is fast-paced and ever-changing.
  • A confident and compassionate communicator with a vocal point of view grounded in data
  • Even though we are not a political organization, the role also demands knowledge of and interest in the politics and business context of birth control and feminism

How to apply

Apply by simply clicking on the button below, connect your LinkedIn-profile to your application and answer the questions in the application form. No CV or cover letter needed!  We know that diverse teams are strong teams, so we welcome those from different backgrounds and experiences.  Please note that only applications in English and submitted through the career site will be considered. 

About Natural Cycles

Natural Cycles is a revolutionary approach to birth control and family planning, empowering women to take informed decisions. Developed initially by two former physicists, our algorithm and app is clinically tested and backed by several international VC firms. Together with a very passionate team gathered from all corners of the world we work from our international offices on changing women's lives every single day. We have a great familiar atmosphere and a truly diverse workplace with more than 20 nationalities and 70/30 in gender diversity.

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New York City

26 Broadway
10004 New York Directions Office@naturalcycles.com

Life at Natural Cycles

Being a passionate and committed team we  spend a lot of time working together, but we also make sure to have fun! We celebrate every success and milestone together as a team, and enjoy spending time together at our weekly fika, monthly after works, and other fun events such as board game nights, yoga classes and workouts.

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