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João, Master of Facebook

Where are you from?

I’m from the sunny side of Europe! Lisboa, Portugal.

Tell us about your work at Natural Cycles.

I work in performance marketing within the Marketing team. I’m responsible for setting up and running all the advertising on Facebook and Instagram.






Why Natural Cycles?

I was looking for an upcoming company that I could grow with and at the same time was progressive, promoted change and was developing something I believed in. Natural Cycles had all of the above. It’s a fantastic place to work, full of brilliant people and with an amazing mission and product.

Your favourite project was at Natural Cycles since you started?

Bringing the Facebook Business account in house which was previously being managed by an agency. It was a very challenging and big project but at the same time incredibly rewarding and fun.

What does it mean to be a good Paid Social Specialist?

The first and most important thing is to have ‘paid’ on your title, if it’s there then you know you’ve made it - you are actually getting paid for your job! After that’s out of the way I’d say you need to be data driven, analytical and have a good understanding of what and who you’re marketing to.

What’s one thing you’ve learned during your time at Natural Cycles?

That Birgitta is usually always right.

What’s your go-to place to eat in Stockholm?

Lily’s Burgers. Soon to be replaced by Prime Burger.

Favourite feature in the Natural Cycles app?

The graph. I like graphs.

Favourite song?

I don’t have a favourite song but apparently Spotify disagrees and says this is the song I’ve listened to the most: Young Thug - Digits

Favourite quote?

“lol” - Internet

 Tell us about your hobbies?

I like to surf, skate, travel and party (yes, it is a hobby). On my downtimes I also occasionally read, play computer games and play electric guitar, or atleast try to.


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