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Huanling, our Medical Marketing Coordinator working on the Healthcare Professionals website!

Where are you from?

I am from the third biggest city in China- Guangzhou.

Tell us about your work at Natural Cycles.

I belong to the Science & Communication team. I work within Medical Marketing, marketing aimed at Healthcare Professionals (HCPs). My work is to develop different medical marketing materials and communicate our message to HCPs, both online and offline.

Why Natural Cycles?

Women’s health is always at my heart- that’s why I did my thesis in this field and would like to continue exploring. I had some internship experience at big companies, then I found out that I would prefer to grow and develop in a smaller company where I can make impact as a junior person.

 

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Your favourite project was at Natural Cycles since you started?

This is with no doubt the HCP website! A website we created from scratch together with developers and designers. It has been so fun to work with people from different backgrounds- they always surprise you with their angles. Also, it is always exciting to see what HCPs are curious about Natural Cycles when they reach us through the website.

As you may know, working on a website is like a never-ending job. In the future, I am extremely keen on developing the website in a more engaging and user-friendly way. With tech you have unlimited possibilities.  

What does it mean to be a good medical marketing coordinator?

I believe it is important to understand both aspects, medical and commercial, and link them together. On one hand, you should be able to understand the clinical results and how this could impact the business. On the other hand, you need to have digital marketing mindset to make the content more “lively”. Most importantly, be proactive! I believe it is the key for everyone to do a good job at Natural Cycles.

 

What’s one thing you’ve learned during your time at Natural Cycles?

To think strategically. In a startup, resource is limited. Therefore it is important to plan and prioritize.

What’s your go-to place to eat in Stockholm?

Hmm I can’t really name one, because I like to discover new restaurants by checking out deals online.

Favourite feature in the Natural Cycles app?

Cycle statistics. It is so informative and educational.  I love numbers <3

Favourite song?

I don’t have a favourite song, but I am a huge fan of the Weeknd and Rihanna.

 

Tell us about your hobbies?

I love travelling and playing card games.

 

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